Amazon is launching in South Africa in 2023…

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[This is from an article about Takealot's growing struggles. It seems online selling has really taken off in South Africa and everyone is diving in and Takealot will be the main loser. But the big name is Amazon. Jan]

However, Takealot’s biggest concern is not local ecommerce players chipping away at its dominant market position.

It is the planned South African launch of the world’s largest ecommerce company, Amazon, this year.

Amazon is the global leader in online shopping, and coupled with its Prime membership, it is a formidable online shopping competitor.

Amazon is well-known for its aggressive prices and excellent third-party marketplace, which will put pressure on Takealot.

Takealot Group CEO Mamongae Mahlare downplayed the impact of Amazon’s planned launch in South Africa.

She said the launch of an Amazon marketplace in South Africa in 2023 is a “compliment” to Takealot and its customers.

“It’s a great compliment to Takealot and the people that have built this business to where it is today, and our customers in South Africa that have supported that growth,” Mahlare said.

“It demonstrates that we have built something that has built an investment case good enough for global companies like Amazon to want to come here.”

Although Mahlare puts on a brave face, Amazon is the most feared ecommerce company in the world.

If Amazon creates a successful local presence, It will significantly impact Takealot and make it even more challenging for the company to become profitable.

Source: https://mybroadband.co.za/news/investing/475507-takealots-judgement-day.html?utm_source=newsletter

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